The
Illinois Consumer Fraud Act:
Hey! Where Did the Strict Constructionists Go?
Judicial Add-Ons Are Ruining a Perfectly Good Statute
by, Clint A. Krislov
11 Loyola Consumer Law
Review 224 (1994), reprinted with permission, © 1999 CLR
The Illinois Consumer Fraud and
Deceptive Business Practices Act, 1 was originally enacted as a
relatively simple act to achieve consumer redress by eliminating
the scienter and other technical pleading and proof requirements
that make common law fraud an almost totally useless vehicle to
redress consumer frauds in a mass market society. However recent
decisions by the Illinois appellate and supreme courts have
added pleading and proof hurdles not contained in the statute
that yank the teeth out of the statute and eviscerate its
effectiveness as a tool of consumer redress.
By adding pleading requirements
and other exceptions and hurdles not contained in the statute,
the courts have frustrated legislative intent, and absolutely
violated the fundamental concepts of separation of powers.
Strict construction of the laws is necessary in order to
effectuate the intent of the legislature, whether in support of
or in opposition to recovery. The court's hostility toward
enforcing the laws as they read on the books, whether motivated
by pro- or anti-consumer rights policy tilt, undermines respect
for the courts in exercising their appropriate role in
government to interpret the laws, and reconcile them within our
constitutional framework.
A Consumer Fraud Act claim needs
only to allege and prove (1) a statement that misrepresents or
omits a material fact; (2) defendant's intent that the deceptive
statement be relied on; (3) damages arising from the
misrepresentation or omission. 2 Unlike common law fraud,
scienter is not required and attorneys' fees are available.
Because scienter is not required
in a Consumer Fraud Action, the plaintiff is not required to
show that the defendant knew the statement was false in making
it. Thus, even "innocent representations" are
actionable. 3 This is of monumental importance because
plaintiffs usually have no basis for alleging defendants'
knowledge at the time the statement is made, and proving state
of mind is ordinarily impossible as a practical matter in most
cases.
Moreover, the statute also allows
the award of attorneys' fees. In addition to the substantive
recovery, the statute provides an incentive for attorneys to
bring these cases. It also increases the potential that
consumers can actually be restored to the position they would
have been in if no fraud had occurred. In contrast, in a common
law fraud claim, generally the result is requiring the defendant
to repay only the amount received from the fraud, meanwhile the
consumer must bear the attorneys' fees. Since the common law
claim carries with it the American Rule that each side pays its
own attorneys' fees and costs, the defendant never pays more
than the amount he should never have received in the first
place, while the consumer is not made whole.
I. The "First Bite
Free" Doctrine
In relatively short order, recent
Illinois court decisions have added a new hurdle to asserting
Consumer Fraud Act liability, creating a
"First-Bite-Free" license so that consumer fraud
liability arises only for deceptive activities that occur after
a court has previously adjudicated and declared them illegal.
For example, in Stern v.
Norwest Mortgage, Inc., 4 a borrower challenged the bank's
mortgage escrow waiver fee, a 1/4 point fee imposed upon a
borrower's exercise of his statutory election to either pay his
real estate taxes into an escrow or post a savings account,
under the Mortgage Escrow Account Act. 5 The trial court
dismissed the complaint as failing to state a cause of action
for violation of either the Mortgage Escrow Act or Consumer
Fraud Act. The appellate court reversed, holding that the escrow
waiver fee was prohibited by the Mortgage Escrow Act, but,
nonetheless, did not violate the Consumer Fraud Act. In the
court's view, the defendant's actions were illegal as a matter
of law, but were not unfair or deceptive:
[w]hile defendant has urged
upon us a position with which we do not agree, we cannot say
that such a position is the result of any 'unfair deceptive
acts or practices' nor can the acts of the defendant be
characterized as 'fraud, false pretense, false promise or
concealment of an immaterial fact. 6
The court distinguished this case
from the "culpable defendant" in People v. Ex. Rel.
Hartigan v. Stianos, 7 where the defendant had adopted a
practice of charging customers sales tax in excess of the amount
authorized by law. In Stern, Justice Greiman held that
the Consumer Fraud Act prohibits deception, not error, and
professed not to "reject or mean to affect those cases
which have properly stated that an innocent misrepresentation
can be actionable under the Consumer Fraud Act." 8 Justice
Greiman explained,
[w]e do not believe that the
assertion of a lender's right to an escrow waiver fee is a per
se violation of the Consumer Fraud Act. Although the
Consumer Fraud Act has loosened the requirement of scienter
and released the claimant of the burden of showing reliance,
there must be a claim seated in deceptive acts rather that a
reasonable difference of opinions as to the meaning of an Act
of the Illinois General Assembly [citations omitted].
Seeming satisfied that its
declaration would prospectively prevent any future frauds on
these fees, Justice Greiman went on to explain that the Consumer
Fraud Act would protect against a future escrow charge. "If
the day after this opinion is spread of record, defendant seeks
to impose such a fee upon a borrower, a different result would
be obtained." 9 Aware, perhaps of what might be perceived
as a hole through which most frauds could be driven, the court
hoped to limit the holding to the particular case, and stated,
"[b]y this, we do not mean that every deceiver is like
every dog, entitled to one bite. We mean only that these facts
do not lend to an action under the Consumer Fraud Act." 10
But, if Justice Greiman had hoped
to simply fashion a defense for instances of innocent
misinterpretations of unconstrued actions, the concept has
instead become a wholesale exoneration of first-impression
frauds. While Stern proceeded to the Illinois Supreme
Court, the rest of the appellate courts began recognizing the
"first bite free" as a defense of almost anything that
had been previously adjudicated by controlling authority.
Unfortunately, defendants now uniformly assert it, and the
courts have applied this as a "no controlling
authority" or "first bite" defense against a
Consumer Fraud Act action challenging any practice that has not
previously been held to be deceptive.
The Illinois Supreme Court
decided a similar issue in Lee v. Nationwide Cassel, LP.
11 The supreme court allowed an almost identical exception for a
loan company that had been improperly enforcing motor vehicle
installment sales contracts against co-signers who were
inappropriately signed as "buyers" on the contracts
and placed on the vehicle titles. After holding that practice
illegal, Justice Heiple's opinion for the court threw the lender
a life raft. Where the defendant asserted that his
misrepresentation was based upon a mere erroneous
interpretation of the statute, the Consumer Fraud Act did
not apply. Specifically, the court ruled that,
[d]efendant's alleged
misrepresentation that plaintiffs were primarily liable under
the contracts was based upon an erroneous interpretation of
Section 10 of the Motor Vehicle Retail Installment Sales Act
(815 ILCS 375/18 (West 1992)). The appellate court in Magna
Bank v. Comer, 274 Ill. App. 3d788, 175 Ill. Dec. 612, 600
N.E.2d 855 (1992) arrived at the same erroneous interpretation
when called upon to construe the statute. Given this uncertainty
about the applicable law, the pleadings here failed to
adequately allege that defendant employed any deception, fraud,
or misrepresentation, or engaged in the concealment,
suppression, or omission of material fact, since plaintiff's
immunity from liability was an unsettled question of law.12
The issue arose again in Weatherman
v. Gary Wheaton Bank of Fox Valley. 13 In Weatherman,
the mortgage borrowers complained of two charges imposed on
borrowers: (1) the unagreed cost of recording the lender's
assignment of the mortgage; and (2) a charge for an escrow
suspension fee (one quarter of a point to "suspend"
requiring security). The trial and appellate courts in Weatherman
both found that the escrow suspension fee was legal, but held
that the practice of imposing an unagreed charge for recording
the lender's assignment of its loan was not permitted. And, once
again, the court held that it was the result of a
"legitimate disagreement" as to an unsettled issue and
freed the defendant of Consumer Fraud Act liability.
"Assuming Gary Wheaton was incorrect in its
interpretation of the Escrow act, as the lender in Stern,
this would not prove a violation of the Consumer Fraud
Act." 14
Nonetheless, the appellate court
did find the recording charge to be a violation of the Consumer
Fraud Act and distinguished it from Stern. The court
stated,
[i]n Stern the lender
informed the borrower of the fee and the borrower elected
among his options. Here, by contrast, there was a concealment
of a fact, Gary Wheaton's course of conduct demonstrates that
it designed to delay disclosure until borrowers were virtually
powerless to take any action: [at the] closing. If this were,
as in Stern, an honest dispute on statutory
construction, then, as in Stern, it would be disclosed
early, rather than late. 15
The Illinois Supreme Court
granted leave to appeal, and held for the Bank on both counts.16
The court held that the Bank was entitles to charge for waiving
escrow, and that the recording fee had been disclosed
sufficiently to meet RESPA by a nonitemized listing of the total
dollar amount of charges that would be imposed in connection
with the transaction 17 even though the recording charge was for
a transactions, the lender's assignment of the mortgage, that
was not part of the borrower's transactions. 18
In another case, Cahnman v.
Agency Rent-A-Car, 19 the plaintiff challenged the car
rental' company's collection of an "additional driver"
charge for people who were already additional drivers by
statute. 20 Although, the court initially found for the
defendant without argument, the case was reconsidered and argued
on the grounds that the charge was not proscribed by the Vehicle
Code. The court asserted, in dicta, that the result would
not change even if it were to hold that the Vehicle Code does
prohibit the additional charge. The court state, "our
result would not change because until now the question was at
best unsettled, [citing Stern and Weatherman]. 21
The court went on to explain,
[e]ven assuming argendo that we
were now to hold that section 6-305 does prohibit defendant's
conduct, we would nevertheless conclude that there is no
violation of the Consumer Fraud Act because until now the
question was at best unsettled. [citing Lee, Stern, and
Weatherman]. 22
The court essentially adopted a
pure first-bite-free rule and elevated the provision to an
ambiguous provision of first impression. Thus, this immunity
from liability for an innocent "erroneous
interpretation" of an "unsettled question of law"
formed the backdrop for the supreme court's affirmance of Stern.
At its base. first-bite-free
inappropriately restores a scienter requirement by the
back door (requiring essentially proof of notice of a prior
adjudication of deception). The whole reason this act was passed
in the first place is in the practical inability to even allege.
let alone prove, that a seller intended to deceive. Thus, all
the Consumer Fraud Act requires is a statement that is false,
unfair or deceptive, coupled with a seller's intent that the
buyer rely on the statement. That is why the cases hold that
even innocent misrepresentations are actionable under the
Consumer Fraud Act.
In expanding Lee, Stern,
and Weatherman to a first-bite-free approach on any
previously unconstrued fraud, the court has chose a path that
eviscerates the Consumer Fraud Act, and renders it a pure
duplicate form of common fraud law, complete with its
requirement to prove intent to defraud. The Consumer Fraud Act
focuses on seller's deceptive acts, rather that the
seller's notice, motive or intent. It reflects the legislature's
recognized conscious decision to craft a cause of action
intended to be broadly and liberally construed for the purpose
of eradicating consumer fraud. And that is why, in contrast to
common law fraud, the act does not require notice nor a seller's
intent to deceive in order to find an actionable violation. 23
The Consumer Fraud Act does not require that the party making
the untrue statement had actual knowledge or belief that the
statement is untrue and a plaintiff may recover for innocent
misrepresentation. 24 Instead, the legislature's
"love-the-sinner', hate-the-sin" focuses intentionally
on the effect the seller's actions have on the consumer, not on
whether the seller already had constructive notice that his
actions were deceptive. 25 The fact that an action is deceptive
is enough. The act does not require allegation or proof that the
defendant knew the statement was untrue or deceptive at the time
it was made. The defendant need only give the consumer the
statement or omission and intend the consumer to act on that
statement. By focusing on whether the defendant knew or had
notice of the untruth, the court has produced new requirements
not present in the law.
Likewise, the first-bite-free
concept imposed an insurmountable burden on the plaintiff.
Without information produced from discovery, the plaintiff
generally cannot know the defendant's state of mind. But, even
if the defendant had such bad, purposeful knowledge, the
plaintiff cannot allege such scienter, and cannot survive a
motion to dismiss necessary to enable discovery to determine the
defendant's state of mind.
II Other Noxious Judicial Add-Ons
and Subtractions
Although
"first-bite-free" ought to be relegated to the pound
and put down, the legislature has itself created at least one
clearly unconstitutional change. 26 Likewise, a host of other
burgeoning exceptions to a literal reading of the Consumer Fraud
Act are no less noxious viruses that threaten the clear
straightforward application and enforcement of the Act. These
could be innoculated by merely applying the Act as it is
written.
A. The "Voluntary
Payment" Concept
One such exception or hurdle
concept that has been contorted into a Consumer Fraud Act
defense is the so-called "voluntary payment" rule. The
voluntary payment rule is actually a concept of state taxation.
One such exception or hurdle
concept that has been contorted into
a Consumer Fraud Act defense
is the so-called "voluntary payment" rule. The voluntary
payment rule is actually a concept
of state taxation. A party that has
voluntarily paid a tax or other government
exaction, like city parking tickets,
without "paying under protest" or
otherwise reserving his rights under the
statute cannot later challenge the exaction
even if it is illegal for some reason.27
This concept springs from the concern that a government entity's
finances may be thrown into disarray
if an after-the-fact finding
of technical illegality can
trigger severe repayment liability
for publicly enacted levies. In contrast,
commercial operators who engage
in deceptive practices do not have
similar public entity equities. As "morphed"
into a Consumer Fraud Act defense,
it holds that a consumer who pays
a disputed charge of which he has notice
may not thereafter sue to recover
the charge.28
The voluntary payment cases
under the consumer fraud rubric are
better re-categorized as merely
lacking in deception. To wit,
a seller's imposition of a
fee that has been fully disclosed
is not deceptive. It may be unfair
and actionable anyway,29 and it ought
not to require that the consumer risk
losing the rest of his goods or services
in order to challenge the charge.
But a deceptive charge should still
be actionable and recoverable even if
it was buried but technically disclosed
in the statement, when the consumer discovers the deception
after having paid it.
Affording commercial swindlers
the same deference afforded to
governmental entities unfairly elevates
the former and diminishes the latter.
B.
Consumer Nexus
Another judge-made hurdle is
the so-called consumer nexus requirement.
Under this concept, the court,
having found a practice to be otherwise
actionable, may nonetheless release
the defendant from liability if the
act or practice does not implicate "consumer
protection concerns." 30 In Brody
v. Finch University of Health
Sciences, students were lured
into enrolling in a graduate
physiognomy program whose
satisfactory completion would
lead to admission to the full
medical school program. These students
were subsequently denied admission
to medical school. The court found
actionable deception and breach of
contract, but held that claims under the
Consumer Fraud Act must satisfy the
"consumer nexus test." The court described
this nexus:
[w]here a plaintiff
attempts to allege a
violation of the [Consumer
Fraud] Act in a case which
appears on its face to involve
only a breach of contract, the
relevant inquiry is 'whether the
alleged conduct [involves trade
practices addressed to the market
generally or otherwise] implicates
consumer protection concerns. 31
Happily, Brody ruled that
the test was met for the
unfortunate students. However,
the concept is ill-applied to cases
in which individual consumers are
the plaintiffs, and adds a redundancy
that doesn't exist in the statute.
The consumer nexus test is
justifiable only where the case is
brought by one business against
another, for it is only where the
"consumer" is a commercial
enterprise that the Act's
purpose of affording relief
to consumers needs to be established.
And indeed, that is precisely
the point of applying or not applying
the act in commercial plaintiff cases.
32 Adding the consumer nexus as an
additional hurdle to natural, individual
consumers' recoveries seems
at best a redundancy. After all, the
plaintiff already has to be a consumer
under the statute. If the consumer
nexus hurdle adds anything more,
it lies outside the requirements of
the statute. At worst, it is the resurrection
of the requirement to also show
a "public injury, a pattern or an effect"
that this shortlived judicial engraftment
was intended to be eradicated
by the 1990 amendments to the
Consumer Fraud Act, "clarify[ing] the
legislative intent that a plaintiff suing
under the Consumer Fraud Act could
state a claim based upon a single, isolated
injury and based solely upon the
plaintiff's own injury. 33
C. Implication of
Consumer Protection
Concerns
Another hurdle created by the
court is the requirement that the
plaintiff must plead an implication
of consumer protection
concerns in his complaint.
Despite the finding that the students
had met the consumer nexus requirement,
the Brody court nonetheless
held that plaintiffs' complaint
was lacking because they failed
to plead an implication of consumer
protection concerns. The court
explained,
plaintiffs must plead and
otherwise prove (1) that their
actions were akin to a consumer's
actions to establish a link
between them and consumers;
(2) how defendant's
representations regarding
their cases of being accepted
into defendant's medical school
concerned consumers other than
themselves; (3) how defendant's
particular breach of denying
them admission into defendant's
medical school involved
consumer protection concerns;
and (4) how the requested
relief would serve the interests
of consumers. After hearing
all of the testimony and reviewing
the evidence, the trial court
ruled that plaintiffs failed to prove
that a violation of the Consumer
Fraud Act occurred. Plaintiffs
evidently failed to allege and
prove the necessary nexus between defendant's complained-of
conduct and consumer protection
concerns. After reviewing
the record, we find that the
trial court's decision was not against
the manifest weight of the evidence.
34
This is at best, meaningless
redundence. A consumer who otherwise
meets the Consumer Fraud Act
pleading requirements has already pleaded
"consumer protection concerns,"
his own. Like the consumer nexus
requirement, this also deserves to
be dispatched.
D.
Exemption of Attorneys from Consumer
Fraud Act Liability
In Cripe v Leiter,
35 the court created yet
another exception to the Consumer
Fraud Act by carving attorneys
out of Consumer Fraud Act liability.
In Cripe, an action against an attorney
who had overbilled a client for
allegedly overpriced and underperformed
work, the Illinois Supreme
Court held that lawyers are not
subject to Consumer Fraud Act liability
at al1. 36 Justice Bilandic's opinion
for six members of the court held
that the attorney-client relationship
in Illinois, "unlike the merchant-consumer
relationship, is already
subject to extensive regulation by
this court. N37 The court went on to assert
that,
[t]he legislature did not, in
the language of the
Consumer Fraud Act, specify
that it intended the Act's
provisions to apply to the conduct
of attorneys in relation to their
clients. Given this court's role
in that arena, we found that had the
legislature intended the Act to apply
in this manner, it would
have stated that intention
with specificity. Absent
a clear indication by the
legislature, we will not
conclude that the legislature
intended to regulate attorney-client
relationships through the
Consumer Fraud Act [citations
omitted]. 38
Judicially carving out new
exceptions for professional
categories not exempted by
the legislature is bad new
track to lay. It invites either a division
of lawyers who control the system
for themselves, or demands for similar
exceptions for every other calling
that has its own internal disciplinary
provisions.
III.
Fundamental Problems With Judicial
Add-ons and Exceptions
Judicial creation of new
exceptions and pleading requirements is wrong and for a host of
reasons judicial add-ons and
exceptions frustrate the
legislative intent and violate
separation of powers. These particular
embellishments do real harm.
They also act as an incentive to sellers
to exploit questionable practices not
yet adjudicated by the courts, and they
seriously impede consumers' efforts
to obtain any meaningful redress
for Consumer Fraud Act harms.
A.
No Basis for Conclusion of
Innocence
One problem with the "First
Bite Free Doctrine," in
all these cases, is that it
lacks any evidentiary basis -it :dl. The trial
court in all these cases simply takes
the defendant's answer, denying the
allegations and arguing the innocent
mistake orally, and dismisses the
count without any factual presentation
of evidence. The decision, thus,
rests solely on the pleadings. The complaint alleges deception
and the motion to dismiss
professes innocence.
Justice Harrison's dissent in
Stern castigated the court's
treatment of the defendant's
actions as a conclusively
honest mistake, which was
established at the pleadings stage and
in contradiction to the way the complaint
characterized the defendant's
action. The dissent argued,
[i]n the matter before us,
there is no dispute that
escrow requirements were an
important part of
plaintiffs' mortgage transactions
with Norwest Mortgage
Company and were therefore
material. Plaintiffs clearly
allege that the company misrepresented
or concealed, suppressed,
or omitted those requirements
by failing to give notice,
as required by law, that they
could avoid escrow without payment
of a fee and by supplying
plaintiffs with information
about escrow accounts that
was inconsistent with the
law. The company obviously
intended consumers such as
plaintiffs to rely on its misrepresentations,
suppressions, and omissions, and the consumers did so rely.
According to the complaint
consumers paid the fee the company demanded even though the
fee was illegal and the company had no right to collect. 39
As Justice Harrison points out,
there simply was no basis for
conclusively finding that the
mistake was innocent or not
without discovery of the
defendant. The defendant's knowledge,
state of mind, and intent simply
cannot be determined factually from
the plaintiff's complaint. Consequently,
the funding of innocent scienter is puzzling.
B.
Frustration of Legislative Intent
Additionally, the courts' unwillingness
to apply the law as written
is just the kind of judicial lawmaking
that frustrates the legislature's
intent to craft a simple, effective
tool to root out customer frauds
of all types and forms. Self-proclaimed strict constructionists
who frustrate the rule of law
by erecting obstacles not
contained in the statute are
engaging in just the same sort of judicial
lawmaking for which they routinely
complain about judges who go
beyond the law to achieve relief.
If the legislature had intended
to preclude or differentiate
consumer fraud actions
arising on first impression
fact or issues, it could have explicitly
said so in the statute itself. 40 Indeed, the entire body of
Illinois Consumer Fraud Act
decisions, consisting almost
exclusively of first impression
adjudications of newly uncovered
deceptive practices, would have
been reversed. 41
C.
Impact on Actions in the
Marketplace
1.
Encouragement to Novel Schemes
Immunizing the first bite reverses
the Act's intended incentives. A
general act that enables recoveries against
any practices found to be deceptive
poses a threat to commercial operators
against crossing the proverbial
"line" and encourages honest
dealing. In contrast, first-bite-free encourages sellers to
exploit every questionable
practice not already adjudicated
by the courts. They can take
the attitude of "try everything, because
liability will only result after the
first decision is reported." All seams
until then will produce profit that
may be kept. This attitude actually encourages the creation of
new consumer frauds. Since the first form of wrongdoing is given
a pass on liability, it encourages defendants to push the
envelope on every issue where there
has been no definitive ruling
already. Faced with a choice
between imposing any charge,
the defendant must choose to
impose the charge. If he refrains from
imposing the charge, he loses the revenue.
If he goes ahead and imposes the
charge, he gets the additional revenue,
may not have to refund it at all,
and has no risk of bearing the additional
cost of attorney's fees unless and
until imposing the charge after someone
in the first place.
2.
Elimination of Incentives
to Challenge
Fraud
Additionally, holding that the
first ruling on each deceptive
practice is not actionable
under consumer fraud affirmatively eliminates all incentive
for consumer champions to bring
actions. Since it is only under the
Consumer Fraud Act that the attorney's
fees' incentive is available, the
first attorney to challenge a deceptive
practice, and establish the legal
decision of its deceptiveness, is the
only one who will not be rewarded to
bringing the action.
Thereafter, the only litigation
that could be brought under the
Consumer Fraud Act would be against
other defendants who were so stupid
as to proceed ahead after the
decision and only for charges
imposed after the decision.
Thus, all deceiving mercantilists
are freed of liability for all frauds
done before the decision in the first
case becomes final.
D.
Violation of Separation of Powers
On another level, the courts'
creation of new exceptions and
declaration of only prospective
invalidity fundamentally violates
the basic concepts of
separation of powers. By
enacting a substantive prohibition beginning
on the date of decision, the judiciary
violates the separation of powers
between the three branches of government."
The function of die judiciary
is to interpret the law as it exists,
not enact new provisions; it may not
decide to carve out exceptions not enacted
by the legislature. For example,
in People v. Garner" the prosecution
argued that the law entitling
a criminal defendant to an admonishment
that his failure to appear
waives his right to confront witnesses
against him should not apply
to "experienced criminals" who already
know the rule and manipulate it
to their advantage with a pattern of bail
jumping. In refusing to create the exception
for "experienced criminals," the
Illinois Supreme Court stated,
[i]t is not the function of this
court to determine what might
be a better rule. The
legislature is vested with
the power to enact laws.
Under the doctrine of separation
of powers, courts may not legislate, rewrite or extend legislation.
If the statute as enacted
seems to operate in certain
cases unjustly or inappropriately,
the appeal must be to the
General Assembly, and not to
the court, [citation omitted]. Our
function is to interpret and apply
the law as it is announced by
the legislature. In interpreting the
law, it is our duty to give effect to
the intent of the legislature. We 'are
powerless to annex to a statute a
provision or condition which
the General Assembly did not
see fit to impose [citation omitted] 44
The legislature has already
decided that it is a violation to
commit a deceptive business
practice and carved no
exception for un-interpreted laws
or defendants acting in good faith.
45 Once the court has determined that
a deceptive business practice has occurred,
it is the court's job to enforce it.
By handling the statutes as new edicts
of law upon each declaration by the
courts, the court improperly usurps the
legislature's authority under the Constitution.
The courts' "first bite free"
interpretation of the Consumer Fraud
Act does just that.
The courts' declaration of only
prospective invalidity violates
another important related
concept of separation of
powers, i.e., that the courts interpret what
the law is; they do not enact new law
so civil decisions are strongly presumed
to apply retrospectively, not just
prospectively from the date of decision.
46 The applicable test is contained
in Chevron Oil Co. v. Huson.
47 As laid out in Chevron, and quoted
by Justice Freeman in Aleckson,
a decision should not be limited to
prospective application unless
justified under all three of
the following:
i) the decision
"established a new principle
of law, either by overruling
clear past precedent on
which litigants may have relied...
or by deciding an issue of first impression whose resolution
was not dearly foreshadowed."
ii) whether, given the purpose and
prior history of the new rule, its
operation will be retarded or
promoted by prospective application,
and iii) whether
prospective application is
mandated by the balance of
equities. 48
It is inconceivable that
any of the first bite cases
to date could meet that
standard, but none of the courts have
applied that analysis. Nonetheless,
as applied to these cases, prospective-only
application is antithetical
to consumer protection and grossly
unfair except only for those situations
in which the defendant can show
a published decision on which he reasonably
relied. Prospective only application
does nothing to further the purpose
of the consumer protection laws
and the equities dearly favor the ignorant
consumer over the aggressive business
person's quest for greater profit.
IV.
Conclusion
Strict construction of the laws
stands as perhaps the only
substantial protection of
consumer rights in a time when
the legislatures and courts seem inclined
to whittle away at limiting consumer
redress. At a time when the legislatures
are under extreme pressure to
cut back on liability statutes, rather than
expand them, it is appropriate for the
courts to recognize that strict construction
of the consumer recovery statutes
as written is perhaps the strongest
protection against judicial vicisitudes
that threaten to cut them back.
When those who oppose expanding
consumer rights argue that we
should just enforce the current laws on
the books, perhaps we should do just
that.
Endnotes
1 See 815 ILCS 505/2. The
Consumer Fraud Act states,
[u]nfair methods of
competitions and unfair or
deceptive acts or practices, including
but not limited to the use or employment
of any deception, fraud, false
pretense, false promise, misrepresentations
or the concealment, suppression
or omission of any material fact,
with the intent that other rely upon the
concealment, suppression or omission
or omission of such material fact,
... are hereby declared unlawful whether
any person has in fact been misled,
deceived or damaged thereby. 815
ILCS 505/2.
"The private right of
action is contained in 815
ILCS 505/IOa:
10a. Action for actual
damages. (a) any person who suffers actual damage as a
result of a violation of this Act
committed by any other person may
bring an action against such person.
The court, in its discretion, may award
actual economic damages or other
relief which the court deems proper
. . . [exceptions for vehicle dealers].
2 See Connick v. Suzuki
Motor Co., Ltd., 174 Ill. 2d
482,, 675 N.E.2d 584,221 llL. Dec. 389 (1997)
and Azimi v. Ford Motor Co., 977 F.Supp-847
(N.D. Ill. 1997).
3 See Recreation Services Inc. v. Odyssey Fun World
Inc., 952 F. Supp. 594 (N.D. Ill. 1997); see
also Falcon Associates, Inc. v. Cox, 298 Ill. App.
3d 652,699 N.E. 2d 203, 232 Ill. Dec. 756
(5th Dist. 1998), (innocent misrepresentations
may be actionable under the
Consumer Fraud and Deceptive Business Practices
Act, as the key consideration is the effect
of the seller's conduct, not his intent); Randels
v. Best Real Estate Inc., 243 III. App. 3d
801, 612 N.E. 2d 984 2nd Dist. 1993), (Consumer
Fraud Act permits consumer to recover
on innocent misrepresentations or omissions).
4 See Stem v. Norwest Mortgage, Inc., 284 III. App.
3d 506,672 N.E. 2d 296 (1st Dist. 1996).
5 See 765 ILCS 910/1. The act holds essentially that a
lender that balances itself unsecured for the payment of taxes,
insurance, etc. may require the borrower to either
(a) deposit a monthly amount toward the
annual tax and insurance premiums or (b)
post a savings account in the amount of 150%
of the actual charges being secured.
6 See Stern, 284 III. App. 3d at 512.
7 131 m. App. 3d 575 (1985).
8 See Stern, 284 Ill. App. 3d at 512.
9 Id.
10 Id.
11 174 Ill. 2d 540 (1996).
12 Id. at 543.
13 286 Ill. App. 3d 48 (1st Dist. 1996), rehearing
denied July 1997, PLA granted, and
reversed, __ Ill.2d _, 1999WL412309 (1999),
petition for certiorari in process.
14 See id. at 64.
15 Id. at 64, n. 2.
16 See Weatherman v. Gary-Wheaton Bank of Fox
Valley, 186 Ill. 2D 472, 1999 WL 412309 (1999).
17 See id. at *7.
18 See id. at *12.
19 299 Ill. App. 3d 54, 701 N.E.2d 512 (1st Dist.
1998).
20 See Illinois Vehicle Code 5/625 ILCS 5/6-305
(West 1996).
21 See Cahnman, 299 Ill. App.3d at 58.
22 See id.
23 See Martin v.
Heinhold Commodities, Inc., 163
Ill. 2D 33, 76, 643 N.E.2d 734, 754.
24 See Bedkenridgev. Cambridge Homes, 246 Ill.
App. 3d 810, 616 N.E.2d 615 (intent to deceive
is not required); see also, Ciampi v. Ogden
Chrysler Plymouth, Inc., 262 III. App. 3d 94, 624 N.E.2d 448,
460 (2d. Dist. 1994) (a seller
can violate the Consumer Fraud Act regardless
of whether the misrepresentation was
innocent).
25 See Martin, 163 Ill.2d at 76, (courts
must focus their attention
upon the effect that the conduct
might have on the consumer).
26 Effective January 1, 1996, the legislature passed
an amendment to impose a vast array of
hurdles to Consumer Fraud Act claims asserted
against a defendant who is a new or used
vehicle dealer. The legislation, an obvious
invalid special legislation under 1970
Illinois Constitution, Art. IV, 13, was passed
as a result of dealer lobbying for relief
after a number of dealers had found themselves
forced to settle numerous class actions
over gouging customers for title registration
charges on cars sold by the dealers.
The amendments reimpose
public injury requirements, pre-suit demand obligations,
opportunities to moot the litigation
by settling individually, and a host of
other obstacles applicable only to actions brought
against a car dealer. P.A.89-144, §5, amending
8151LCS 505/I0a, effective January
1, 1996. The amendments' language is
absurdly probably broad enough to protect
a car dealer who engages in deceptive
sales of other products, as well. See
Norman, Consumer fraud
Act Suits against Car
Dealers after the Public Injun,'
Amendment, 84
ILL. BAR. J. 84 (Feb. 1996), a discussion of whether
the sale of one car nonetheless still implicates
"public" injury or interest concerns.
27 See Norton v. City of
Chicago, 293 III. App. 3d
620,690 N.E.2d 119 (1st Dist. 1997), the voluntary
payment doctrine provides that a payor
may not recover fees voluntarily paid, without
protest, even if the fees were illegal; see
also, Getto v. City of Chicago, 86 Ill.2d 39, 48-49,55
Ill. Dec-519, 426 N.E.2d 844 (1981); Terra-Nova
Investments v. Rosewell, 235 III. App.
3d 330, 337, 176 Ill. Dec. 411, 601 N.E.2d 1109
(1992).
But a payment is not voluntary if
(1) the payor lacked
knowledge of facts upon which to
protest payment, or (2) the payment was made
under duress. See Terra-Nova, 235 III. App.
3d at 337. The voluntary payment doctrine
does not apply when payment is "made
under duress or compulsion." Getto,
86 Ill.2d at 51, 55 Ill. Dec. 519,
426 N.E.2d 844; see also
Geary v. Dominick's Finer Foods Inc.,
129 Ill.2d 389, 395, 135 Ill. Dec. 848, 544 N.E.2d
344 (1989).
Under the doctrine, a payment is
made "under duress"
when the payee "exert[s] some
actual or threatened power over the payor
from which the payor has no immediate
relief except by paying." Terra-Nova, 235 III. App.
3d at 337, 176 Ill. Dec. 411, 601 N.E.2d 1109. Or, when the
product or service is
regarded as a necessity in our
modern society,
such as to make
it unreasonable duress to
require the consumer to
withhold payment and forego the product or
service in order to have standing; Getto
(telephone service) and Geary
(sanitary napkins and
tampons).
28 See Dreyfus v. Ameritech Mobile Communications,
Inc., 298 III. App. 3d 933, 700
N.E.2d 162 (1st Dist. 1998) (consumer's "voluntary"
payment of interconnect charge shown
on bill barred consumer's subsequent Consumer
Fraud Act action to recover the charge;
cellular telephone services are not a necessity
that would permit assertion of payment
under "duress". See also, Smith v.
Prime Cable of Chicago, 276 Ill.
App. 3d 843, 658 N.E.2d 1325,
213 Ill.Dec. 304 (1st Dist., 1995) (cable subscriber's
"voluntary payment"
of bill defeated claim over charge for
pay-per-view performance that was shorter
than advertised . "Absent fraud, coercion
or mistake of fact, monies paid under
a claim of right to payment but under a
mistake of law are not recoverable." 276 III.App. 3d at
847-8.
29 The Consumer Fraud Act extends to actions
that are unfair without being deceptive.
See Saunders v. Michigan Ave. Nat.
Bank, 278 Ill. App. 3d 307, 662 N.E.2d 602,
214 Ill.Dec. 1036 (1st Dist. 1996), PLA denied
167 Ill.2d 569.
30 See Brody v. Finch University of Health Sciences, 298
III. App. 3d 146, 160, 698 N.E.2d 257,
269 (2nd Dist. 1998).
31 See Brody, 298 Ill.App. 3d at 159, citing
Lake County Grading v. Advance
Mechanical Contractors, Inc., 275
III. App. 3d 452, at 459, 654
N.E.2d 1109, quoting Downers
Grove Volkswagen, Inc. v. Wigglesworth
Imports, Inc., 190 III. App. 3d 524,
534, 137 Ill.Dec.409, 546 N.E.2d 33 (1989)).
32 See Speakers of Sport, Inc. v. Proserv, Inc., __
F.3d _, 1999WL301377 (7th Cir. 1999), consumer
protection interests not implicated in
dispute between sports agents over pirating
baseball player clients; see also
Republic Tobacco, L.P. v. North
Atlantic Trading Co., __F.Supp.
__, 1999WL261712 (N.D. III. 1999), a smoking battle between
competing importers of tobacco and
rolling papers alleging
patent infringement, anticompetitive
conduct, tortious interference,
and false and misleading and disparaging
statements directed to the market
that diverted sales. District Judge Grady
dismissed the count brought under the
Illinois Consumer Fraud Act, holding that
the mere diversion of consumer sales as a
claimed consumer connection "is far too indirect
to satisfy the consumer nexus requirements."
Slip Op. at *9. However, the court
nonetheless granted leave to amend, to supply
allegations of specific misrepresentations by defendants which
affected a consumer or implicated
consumer protection concerns,
that might meet the consumer
nexus requirement. Id.
33 Brody, 298 Ill. App. 3d at 160.
34 Id. at 160-161.
35 184 Ill.2d 185, 703 N.E.2d 100, 234 Ill.Dec. 488
(1998).
36 See id. at 190.
37 Id.
38 Id.
39 See Stern, 284 Ill. App. 3d at 510.
40 Other states have taken this course. See e.g.,
Wise. STAT. ANN. §100.20(5)(West 1997) (Private
cause of action for twice the amount of
damages, costs and attorneys' fees may be brought
for a violation of any order issued [by
the Department of Justice] under this section;
see also, doctrine of expressio unius
est exclusio alterius
recognized in Baker u. Miller,
159 III. 2d 249, 636 N.E.2d 551
(1994) and County of
Cook, Cermak Health Services v.
Illinois State Local
Labor Relations Board, 144 Ill.2d
326, 579 N.E.2d 866 (1991).
41 All-every one-of the landmark decisions
applying the Illinois Consumer Fraud
Act would have been dismissed as issues
on which no controlling decision then existed.
See Glazewski v. Coronet Ins. Co., 108
Ill.2d 243, 483 N.E.2d 1263 (III. 1985) (complaint
stated cause of action under the Consumer
Fraud Act for seller's failure to disclose
that underinsured motorist coverage was
almost certainly a redundancy); Rice v. Snarlin,
Inc., 131 Ill.App.2d 343, 266 N.E.2d 183
(1st Dist. 1970) (plaintiffs sufficiently alleged
cause of action under Consumer Fraud
Act where plaintiff alleged that defendant,
who contracted to place plaintiff's
name on directory listing for models
and send directory to five hundred companies,
failed to inform plaintiffs as to the
nature and type of directory listing); Guess
v. Brophy, 163 III. App. 3d 75, 517 N.E.2d
179 (4th Dist. 1988) (practice of charging
customers sales tax in excess of amount
authorized by law was both deceptive
and unfair within the meaning of the
Consumer Fraud Act); People ex rel. Hartigan
v. Maclean Hunter Pub. Corp., 119 Ill.
App. 3d 1049, 457 N.E.2d 480 (1st Dist. 1983)
(because advertisements of used car pricing
manual were not merely expressions of
ideas but representations promoting its use,
advertisements came within ambit of Consumer
Fraud Act); Exchange National Bank
v. Farm Bureau Life Ins. Co. of Michigan,
108 Ill. App. 3d 212, 438 N.E.2d 1247
(3rd Dist. 1982) (holding that Consumer Fraud
Act applies to mortgage lenders); People
ex rel. Scott v. Larance, 105 III. App. 3d
171, 434 N.E.2d 5 (5th Dist. 1982) (cause of action
stated under Consumer Fraud Act regarding
misrepresentations of odometer mileage
and holding that Act is not limited to
sales by business persons or merchants); Hubert
v. Cottier, 56 Ill. App. 3d 893, 372 N.E.2d
734 (4th Dist. 1978) (holding that a defendant
stated an affirmative defense under
Consumer Fraud Act where contract for
home siding did not contain three-day cancellation
provision); Scott v. Assoc. for Childbirth
in the Home, 88 Ill.2d 1049, 430 N.E.2d
1012 (III. 1982) (holding that what is deceptive
and unfair is a case by case determination;
attorney general's administrative
subpoenas could be issued in order
to protect consumers under the Consumer
Fraud Act in action against landlord
for misrepresentations and refusal of
leases for the purpose of purchasing mobile
homes for less than half market value and
that what is deceptive and unfair is to be determined
on a case by case basis). Each of these
cases concerned an issue not previously
settled and each would have been required
to be dismissed under Lee's "first fraud
bite free" defense.
42 Article II, section 1 of the Illinois Constitution
provides, "[t]he legislative, executive,
and judicial branches are separate. No
branch shall exercise powers properly belonging
to another."
43 147 Ill.2d 467, 590 N.E.2d 470 (1992).
44 Garner, 147 Ill.2d at 475-76, 590 N.E.2d at
474; see also. Miller
v. Sears, Roebuck & Co., 148
Ill. App. 3d 1022, 1025, 500 N.E.2d 557, 559
(1st Dist. 1986) (court's function is to declare
and enforce the law as enacted by the legislature
and interpret the language when necessary
but not enact new provisions or substitute
different ones), overruled on other grounds,
Whitaker v. Uan Feng Machine Co.,
156 Ill. App. 3d 316, 509 N.E.2d 591 (1st Dist.
1987); and see Ralston v. Plogger, 132 Ill.
App. 3d 90, 98, 476 N.E.2d 1378, 1383 (4th Dist.
1985) (court's only legitimate function is
to declare and enforce the law as enacted by
the legislature, to interpret the language when
necessary, and not to enact new provisions
or substitute different ones).
45 See Martin 163 Ill.2d at 76,643 N.E.2d at
754, (good or bad faith is
irrelevant under the Consumer Fraud Act); see also,
Ciampi, 262
Ill.App. 3d 94, 111, 634 N.E.2d 448, 460 (2nd
Dist 1994) (holding that "innocent" defendants
may be liable for a statutory fraud
violation).
46 See Aleckson v. Village of Round Lake Park,
176 Ill.2d 82, 679 N.E.2d 1224, 223 Ill.Dec. 451 (1997);
Deichmueller Construction Co.
v. Industrial Comm., 151 Ill.2d 413, 416, 177
Ill.Dec. 446, 603 N.E.2d 516 (1992).
47 404 U.S.97, 92 S.Ct. 349, 30 L.Ed.2d 296 (1971)
(holding that an injured party who had
relied on an earlier decision's interpretation
of the limitations period should
not be barred by a postinjury decision
that had the effect of shortening the limitations
period).
48See Chevron, 404 U.S. at 106-7.

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